We invest in early-stage founders that are transforming the intersection of sports, technology and media.


Built on the backs of highly specialized sports and media entrepreneurs and investors, we look to utilize our industry networks and deep domain knowledge to bring unparalleled value to our companies. We build long-term partnerships with management, by providing ongoing strategic support across all aspects of operations.


Technology companies that have have a strong
focus in sports and media.


Seed and Series A.


Started, built and run some of the largest
corporations in sports and media.


Based in Detroit and New York City, but make
investments across the US and internationally.


Vasu Kulkarni

  • Founder & CEO, Krossover
  • Self proclaimed biggest basketball fan in the world
  • JV Basketball, University of Pennsylvania
  • BS Engineering, University of Pennsylvania

Deepen Parikh

  • Venture Partner, Interplay Ventures
  • Co-founder, NYVC Sports
  • Executive Committee, NextGen Angels
  • Former Associate, UBS
  • BA Economics, University of Maryland - College Park

Brian Hermelin

  • Founder & Chairman, Rockbridge Growth Equity
  • Partner, Detroit Venture Partners
  • Chairman, Active Aero Group
  • BBA Finance, University of Michigan - Stephen M. Ross School of Business
  • MBA, University of Pennsylvania - The Wharton School

George Pyne
Non-Executive Chairman

  • Founder & CEO, Bruin Sports Capital
  • Former President, IMG Sports & Entertainment
  • Former COO, NASCAR
  • Board Member, National Football Foundation
  • Former Board Member 24 Hour Fitness
  • Sports Business Journal Hall of Fame Inductee
  • BA Political Science, Brown University

Brian Bedol

  • Founder & CEO, Bedrocket Media Ventures
  • Co-founder & Board of Directors, NowThis News
  • Former Co-founder & Board of Directors, Bluefin Labs
  • Former Co-founder, President & CEO, CBS College Sports Network (formerly CSTV)
  • Former Founder & CEO, ESPN Classic (formerly Classic Sports Network)
  • MBA, Harvard University

Doug Perlman

  • Founder & CEO, Sports Media Advisors
  • Former President, IMG Media NA
  • Former EVP, Media, NHL
  • Worked with clients such as NFL, NASCAR, USTA, IMG, PGA Tour, MLB, NextVR, among several others
  • BA Political Science & Government, Duke University
  • JD, University of Virginia School of Law

Detroit Office

1555 Broadway Street,
Detroit, MI

New York Office

148 W 24th Street,
New York, NY