100 Thieves is a premium lifestyle brand and eSports gaming company. Based in Los Angeles, the company was founded by former Call of Duty World Champion Matthew "Nadeshot" Haag . 100 Thieves’ eSports teams have competed and won championships in some of the top games worldwide, including League of Legends, Call of Duty, and VALORANT and have collaborated with leading companies such as Rockstar, Lexus, JBL, the NBA2K franchise. The company’s lifestyle brand has sold out over a dozen apparel drops and has worked with top fashion leaders such as Gucci. 100 Thieves mission is to give every gamer something to be proud of.