Fanstake is a fan-driven NIL and engagement platform that rewards fans for supporting their team. The company allows fans to directly impact recruiting and retention by getting rewarded for pledging money to athlete NIL deals — but only if those athletes choose to play for their school. If the athlete commits, Fanstake turns the pledge into a structured NIL deal. If not, the fan can reallocate or get a refund. Fanstake was founded by Greg Glass, Alex Boisvert, and Donnie Flood.