Fliff is an innovative sports betting platform, reimagined as an interactive game. Compared to sportsbooks that are complex, risky, and transactional, Fliff has gamified the experience into sports predictions built on social competition via promotional games and loyalty rewards. Fans can compete with or against friends purely for fun and earn badges / rewards or can play for cash in a sweepstakes play setting. The company was founded in 2018 by Matt Ricci and is based in Philadelphia.